Last week, Layton’s local entrepreneurial community gathered for a high-impact seminar designed to redefine the modern sales approach. The session, “From Product Pitch to Profit: High-Level Sales Strategies,” featured Gary Baker, President of Consultive Sales Group, who provided a roadmap for navigating today’s complex business environment.
Shifting the Standard: From Features to Solutions
The core of Mr. Baker’s presentation focused on the evolution of the buyer. In an era dominated by research-heavy consumers, traditional pitching is no longer enough. Attendees learned how to:
- Pivot from Features to Value: Stop selling “what it is” and start solving “what hurts.”
- Consultative Selling: Transform the sales rep into a trusted advisor who addresses complex client problems.
- Competitive Edge: Master the outreach tactics necessary to thrive in the 2026 landscape.
Efficiency Meets Networking
To respect the demanding schedules of local leaders, the event was held from 12:00 PM to 1:00 PM at the Layton City Center offices. This lunch and learn format is specifically designed to provide maximum professional development without disrupting the core work week. Layton City’s Small Business Seminars are the premier opportunity in Davis County for owners to network, share insights, and gain the tools necessary for long-term success.
Community Partnership
The event was supported by First Community Bank in Layton, who provided a complimentary lunch for all attendees. First Community Bank remains a steadfast partner to the city, consistently demonstrating their commitment to the growth and professionalism of our local business economy.
Get Involved
Missed the session? Layton City hosts these exclusive Small Business Seminars quarterly. They are the perfect venue to sharpen your skills and connect with fellow Davis County leaders.
For information on upcoming seminars or sponsorship opportunities, please contact:
Morgan Cloward mcloward@laytoncity.org